Global MindsMarketing
12 · Marketing Strategy & Analytics

Know what's working — and why.

We help you decide where to spend, how to measure it, and what to do next — with a plan you can actually follow.

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A strategist pointing at printed charts on a cork wall while a colleague takes notes
Why it matters

Most businesses don't need more marketing — they need clearer marketing. Which channels pay back? What does a customer cost? What should you stop doing?

We build a practical growth plan, set up the tracking to measure it, and give you a simple dashboard that shows what's happening without a spreadsheet degree.

What's included

Everything that comes included.

Every engagement is scoped to your goals — these are the building blocks we draw from.

  • Growth plan

    A 12-month plan with priorities, channels and budget.

  • Customer research

    Interviews and data review to understand why customers choose you.

  • GA4 & tag setup

    Analytics, Tag Manager and conversion events configured correctly.

  • Dashboards

    One live dashboard for leads, sales and spend across channels.

  • Budget allocation

    Recommendations based on cost per acquisition and lifetime value.

  • Quarterly reviews

    A working session each quarter to adjust the plan.

How it works

From first call to results.

A clear, four-step process with you in the loop at every stage.

01

Discover

Goals, numbers and customer research.

02

Measure

Tracking and dashboards set up properly.

03

Plan

Priorities, channels and budget agreed.

04

Review

Monthly check-ins and quarterly strategy sessions.

FAQ

Marketing Strategy & Analytics: common questions.

Serving Glendale and beyond

From our studio at 111 N Louis St, APT 413, Glendale CA 91206, we work with businesses in Glendale, Burbank, Pasadena, Los Angeles, La Crescenta-Montrose, Eagle Rock and across Los Angeles County — and remotely with brands anywhere in the U.S.

Is this a one-time project?

It can be. Many clients start with a strategy and tracking project, then keep us on for quarterly reviews or execution.

Do you work with in-house teams?

Yes. We often set strategy and measurement while your team or other partners execute.

What tools do you use?

Google Analytics 4, Tag Manager, Looker Studio and the reporting tools inside each ad platform.

Client stories

Trusted by local businesses

Small businesses and growing brands across Glendale, Burbank, Pasadena and Los Angeles.

Before Global Minds, Instagram was an afterthought for us. Four months later we have a calendar we actually stick to, and weekend tables are booked two weeks out.
Armen T.Owner, family restaurant · Glendale
They rebuilt our Google Business Profile and local pages. New-patient calls roughly doubled by spring, and the front desk noticed before I did.
Dr. Lena M.Dental practice owner · Burbank
In the first month they cut our wasted ad spend and told us plainly which campaigns to switch off. That kind of honesty is rare in this industry.
Daniel R.Founder, skincare brand · Pasadena
Our launch videos were shot, edited and live in under three weeks. The short-form cuts still outperform everything we used to make in-house.
Sona K.Owner, boutique fitness studio · Los Angeles
Clear monthly reports, no jargon, and a team that actually picks up the phone. I finally understand where my marketing budget goes.
Mike H.Real estate broker · La Crescenta
Karine took the time to understand our customers before suggesting anything. The new brand feels like us — just sharper and more confident.
Ani G.Co-owner, bakery & café · Glendale
Marketing Strategy & Analytics

Ready to talk about strategy?

Tell us where you are and where you want to be. We'll come back within one business day with honest next steps — even if that isn't hiring us.