Global MindsMarketing
05 · Google Ads & PPC

Search ads that pay for themselves.

We put you in front of people at the exact moment they're searching for what you sell — and keep every dollar accountable.

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A person typing a search into a laptop by the light of a desk lamp
Why it matters

Google Ads can be the fastest way to fill a calendar — or the fastest way to burn a budget. The difference is in the details: match types, negative keywords, landing pages and conversion tracking.

We rebuild accounts around clear goals, add the tracking that's usually missing (calls, forms, bookings), and review search terms weekly so you only pay for traffic that can become a customer.

What's included

Everything that comes included.

Every engagement is scoped to your goals — these are the building blocks we draw from.

  • Account audit

    Wasted spend, structure, tracking and quality score issues identified up front.

  • Keyword & negative lists

    Built around buying intent and pruned every week.

  • Ad copy & extensions

    Responsive ads, sitelinks, callouts and call extensions written to win the click.

  • Performance Max & YouTube

    Used deliberately, with brand exclusions and solid creative assets.

  • Conversion tracking

    Calls, forms, bookings and purchases tracked and fed back to Google.

  • Landing page testing

    Page and offer tests that lower your cost per lead over time.

How it works

From first call to results.

A clear, four-step process with you in the loop at every stage.

01

Audit

We find the waste and the missed opportunities.

02

Rebuild

Campaigns restructured around intent and goals.

03

Optimize

Weekly search-term and bid reviews.

04

Report

Monthly cost per lead and ROAS, with next steps.

FAQ

Google Ads & PPC: common questions.

Serving Glendale and beyond

From our studio at 111 N Louis St, APT 413, Glendale CA 91206, we work with businesses in Glendale, Burbank, Pasadena, Los Angeles, La Crescenta-Montrose, Eagle Rock and across Los Angeles County — and remotely with brands anywhere in the U.S.

How much should I spend on Google Ads?

It depends on your market's cost per click. For most local service businesses, $1,500–$5,000 per month is a sensible starting range. We'll estimate it from real keyword data.

Is there a long-term contract?

Our engagements are month-to-month after an initial 90-day period, which is how long it takes to properly optimize a campaign.

Can you take over my existing account?

Yes. We'll audit it first and keep what's working — there's no need to start from zero.

Client stories

Trusted by local businesses

Small businesses and growing brands across Glendale, Burbank, Pasadena and Los Angeles.

Before Global Minds, Instagram was an afterthought for us. Four months later we have a calendar we actually stick to, and weekend tables are booked two weeks out.
Armen T.Owner, family restaurant · Glendale
They rebuilt our Google Business Profile and local pages. New-patient calls roughly doubled by spring, and the front desk noticed before I did.
Dr. Lena M.Dental practice owner · Burbank
In the first month they cut our wasted ad spend and told us plainly which campaigns to switch off. That kind of honesty is rare in this industry.
Daniel R.Founder, skincare brand · Pasadena
Our launch videos were shot, edited and live in under three weeks. The short-form cuts still outperform everything we used to make in-house.
Sona K.Owner, boutique fitness studio · Los Angeles
Clear monthly reports, no jargon, and a team that actually picks up the phone. I finally understand where my marketing budget goes.
Mike H.Real estate broker · La Crescenta
Karine took the time to understand our customers before suggesting anything. The new brand feels like us — just sharper and more confident.
Ani G.Co-owner, bakery & café · Glendale
Google Ads & PPC

Ready to talk about Google Ads?

Tell us where you are and where you want to be. We'll come back within one business day with honest next steps — even if that isn't hiring us.