Global MindsMarketing

A Glendale studio with a global mindset.

Global Minds Marketing was founded by Karine Hakobyan to give small and growing businesses the kind of senior, joined-up marketing usually reserved for big brands.

The Global Minds team working around a long wooden table in a Glendale studio with palm trees outside
Our story

We believe every business with a good product deserves to be found by the people who need it.

Karine started Global Minds after years of watching great local businesses lose ground to competitors with bigger budgets but weaker products. The difference was rarely the business itself — it was how clearly it showed up online.

Today we're a small senior team of strategists, writers, designers, video producers and media buyers working from Glendale. We keep the team deliberately compact so every client gets real attention, and we build programs that combine creative work people enjoy with the measurement that proves it's working.

Our name says what we care about: understanding minds — what your customers want, worry about and remember — and reaching them wherever they are, from Brand Boulevard to the other side of the world.

What we value

Principles we work by.

Clarity over noise

Simple plans, plain language and reporting anyone can read.

Craft that converts

Work that looks good and does a job — both, every time.

Ownership

We treat your budget like our own and your accounts as yours.

Curiosity

We ask a lot of questions. The best ideas come from your customers.

Local pride

We're part of the Glendale community and love helping neighbors grow.

Long-term thinking

We'd rather build something that compounds than chase a quick spike.

Home base

Glendale, at golden hour.

Palm-lined streets, the Verdugo Mountains and one of the most diverse business communities in California. It's where we live, work and find our best ideas.

Leadership

Karine Hakobyan, founder.

Karine leads strategy and client relationships at Global Minds Marketing. She works directly with every client on goals, planning and quarterly reviews, and keeps the team focused on the numbers that matter to each business.

When she's not mapping out campaigns, you'll find her exploring Glendale's food scene — usually with her phone out, studying how local businesses tell their stories.

Visit the studio

Address
111 N Louis St, APT 413, Glendale CA 91206
Hours
Monday–Friday, 9:00 AM – 6:00 PM
Client stories

What clients say

Small businesses and growing brands across Glendale, Burbank, Pasadena and Los Angeles.

Before Global Minds, Instagram was an afterthought for us. Four months later we have a calendar we actually stick to, and weekend tables are booked two weeks out.
Armen T.Owner, family restaurant · Glendale
They rebuilt our Google Business Profile and local pages. New-patient calls roughly doubled by spring, and the front desk noticed before I did.
Dr. Lena M.Dental practice owner · Burbank
In the first month they cut our wasted ad spend and told us plainly which campaigns to switch off. That kind of honesty is rare in this industry.
Daniel R.Founder, skincare brand · Pasadena
Our launch videos were shot, edited and live in under three weeks. The short-form cuts still outperform everything we used to make in-house.
Sona K.Owner, boutique fitness studio · Los Angeles
Clear monthly reports, no jargon, and a team that actually picks up the phone. I finally understand where my marketing budget goes.
Mike H.Real estate broker · La Crescenta
Karine took the time to understand our customers before suggesting anything. The new brand feels like us — just sharper and more confident.
Ani G.Co-owner, bakery & café · Glendale
Free strategy call

Let's put your brand in more minds.

Tell us where you are and where you want to be. We'll come back within one business day with honest next steps — even if that isn't hiring us.

Book a free strategy call747-308-6122