Global MindsMarketing
02 · Paid Social Advertising

Paid social built around profit, not likes.

We run Meta, TikTok and LinkedIn campaigns that are measured on the numbers that matter to your business — leads, bookings and sales.

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A marketer reviewing ad performance charts on a laptop at a sunlit desk
Why it matters

Boosting posts is not a strategy. Effective paid social starts with clean tracking, clear offers and a steady stream of creative to test — then lets the data decide where the budget goes.

We set up the plumbing properly (pixels, conversion API, events), build campaign structures that learn quickly, and produce ad creative in volume so winning angles surface fast.

What's included

Everything that comes included.

Every engagement is scoped to your goals — these are the building blocks we draw from.

  • Tracking setup

    Meta Pixel, Conversions API, TikTok events and UTM conventions configured and verified.

  • Audience strategy

    Prospecting, retargeting and lookalike audiences built from your real customer data.

  • Creative testing

    Several new ad concepts a month — hooks, formats and offers tested against each other.

  • Campaign management

    Daily monitoring, budget pacing and bid adjustments by a dedicated specialist.

  • Landing page advice

    Recommendations, or a full build, so the click lands somewhere that converts.

  • Clear reporting

    Cost per lead, cost per purchase and return on ad spend — not vanity metrics.

How it works

From first call to results.

A clear, four-step process with you in the loop at every stage.

01

Measure

We audit tracking and fix gaps before spending a dollar.

02

Offer

We sharpen the offer and message for each audience.

03

Test

Multiple creative angles launch together so the market picks the winner.

04

Scale

Budget moves to what works; what doesn't is switched off quickly.

FAQ

Paid Social Advertising: common questions.

Serving Glendale and beyond

From our studio at 111 N Louis St, APT 413, Glendale CA 91206, we work with businesses in Glendale, Burbank, Pasadena, Los Angeles, La Crescenta-Montrose, Eagle Rock and across Los Angeles County — and remotely with brands anywhere in the U.S.

What budget do I need?

We generally recommend at least $1,000–$1,500 per month in ad spend so campaigns can gather enough data to optimize. We'll give you a realistic recommendation after the audit.

Do you make the ads too?

Yes. Creative is the biggest lever in paid social, so production is included — statics, carousels and short-form video.

Who owns the ad account?

You do, always. We work inside your business manager with partner access.

Client stories

Trusted by local businesses

Small businesses and growing brands across Glendale, Burbank, Pasadena and Los Angeles.

Before Global Minds, Instagram was an afterthought for us. Four months later we have a calendar we actually stick to, and weekend tables are booked two weeks out.
Armen T.Owner, family restaurant · Glendale
They rebuilt our Google Business Profile and local pages. New-patient calls roughly doubled by spring, and the front desk noticed before I did.
Dr. Lena M.Dental practice owner · Burbank
In the first month they cut our wasted ad spend and told us plainly which campaigns to switch off. That kind of honesty is rare in this industry.
Daniel R.Founder, skincare brand · Pasadena
Our launch videos were shot, edited and live in under three weeks. The short-form cuts still outperform everything we used to make in-house.
Sona K.Owner, boutique fitness studio · Los Angeles
Clear monthly reports, no jargon, and a team that actually picks up the phone. I finally understand where my marketing budget goes.
Mike H.Real estate broker · La Crescenta
Karine took the time to understand our customers before suggesting anything. The new brand feels like us — just sharper and more confident.
Ani G.Co-owner, bakery & café · Glendale
Paid Social Advertising

Ready to talk about paid social?

Tell us where you are and where you want to be. We'll come back within one business day with honest next steps — even if that isn't hiring us.